As a small business owner in the field of Martial Arts, the majority of your students are of a younger age bracket, so it is easy to understand how it can be challenging to know how to reach the youngest generation of students to fill your classes. However, all studios offer the same dangling carrot, the free trial and uniform. This is a good technique, but there are other tips to expand your candidate pool too.
At Karate Marketing, we want you to know that we focus on one specialty brand and because Gen Z has different preferences and habits than older generations, some traditional forms of marketing may not be effective. That’s why youth-centered marketing strategies are so important. With the right approach, you can successfully connect with Gen Z and get your message out there. Essentially, Karate Marketing 360 will take you to the next generation.
Gen Z, born between 1995 and 2010, this generation grew up in a world of rapid technological advancements, social media, and instant access to information. You need to understand their values, interests, and preferences to reach them effectively. Marketing through branded content is an effective way to do just that! Let’s discuss how it works and why it matters.
What Is Youth-Centered Marketing?
Youth-centered marketing is a type of marketing that focuses on targeting young people as its primary audience. It’s all about understanding what makes them tick, who they are, and how they process information. By engaging in research and focus groups with members of Gen Z, brands can gain valuable insights into how to reach this demographic best.
Using Branded Content to Connect with Gen Z
One way to connect with Gen Z is through branded content. Branded content is a form of advertising that utilizes storytelling techniques to create an emotional connection between the brand and its target audience. This allows brands to share their story, values, and mission in an authentic way that resonates with young people. It also helps them build relationships with their customers by creating meaningful connections through shared experiences, interests, and values.
Engaging On Social Media Platforms for Maximum Exposure
Social media platforms are great places to engage with Gen Z users in an organic way—and it doesn’t have to cost you much money either! You can use social media influencers or sponsored posts to increase your visibility and get noticed by more potential customers. Additionally, joining conversations on platforms like Instagram or Twitter will help you build relationships and trust with your audience. Finally, using creative visuals or videos will help attract attention from the younger generation of digital natives who crave eye-catching visuals over long blocks of text or audio clips!
These are just a few examples of what Karate Marketing 360 would like to involve you in. After all, it is your academy, and you should be included every step of the way. It is the sign of a great Sensei to allow themselves to be a student too. So contact us at 978-354-7734, and let’s get trendy in the new phases of digital marketing.
